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Ideas on
building intelligence.
Field notes on AI platforms, models, agents and shipping intelligent products, written to be useful, not to sell.
What is an AI platform? (and why one system beats a pile of tools)
An AI platform is a single system for building with models, agents, data and creation tools, not a collection of disconnected apps. Here's what that means and why it matters.
Read article ↗How to choose an AI model: fast, adaptive, or deep reasoning
You rarely need the biggest model. Match the model to the task, speed for high-volume work, adaptive orchestration for connected work, and deep reasoning only where quality justifies the cost.
Read article ↗What are AI agents, and how do they use tools?
An AI agent turns a goal into finished work by planning, calling tools, and verifying results. Here's how agents and typed tools actually work, and how to design them well.
Read article ↗Generative Engine Optimization (GEO): how to show up in AI answers
Search is no longer just ten blue links. GEO is how you get cited by ChatGPT, Perplexity, Claude and Google AI Overviews. Here's a practical checklist.
Read article ↗Start building